UNILIN, division Flooring, manufacturer of Quick-Step Floors and Omega Pharma – Quick-Step Professional Cycling Team are pleased to announce that they’ve extended their sponsorship deal for the season 2015. As one of the main sponsors for the International Cycling team of Patrick Lefevere, Quick-Step as the specialist in laminate floors, wood parquet floors and vinyl floors wants to further strengthen its international brand awareness worldwide. Quick-Step is one of the most loyal brands in cycling sponsorship for the last two decades.
In January 2014, Quick-Step Floors started its 16th season as cycling team sponsor. After co-sponsoring the Mapei-Quick-Step cycling team, Quick-Step has now began its 12th season as one of the main sponsors of the Omega Pharma – Quick-Step Cycling team.
“The international sports sponsoring strategy contributes to the implementation of the company's communication objectives, i.e. to enhance the existing notoriety of the Quick-Step Brand on an international level and to further stress the quality image of Quick-Step. The combination of sports sponsoring on the one hand and traditional national and international branding campaigns on the other hand, have supported the creation of one of the world’s premier flooring brands. Our passion for design, innovation and detail at Quick-Step is linked to our passion for cycling where innovation and details are also making the difference” according to Mr. Paul De Cock, President UNILIN, division Flooring.
The vision and strategy that was elaborated by Mr Zdenek Bakala in 2011 is delivering results that go beyond our expectations as sponsor of the team. His drive and commitment to make a lasting impact with this cycling team and his objective to change the notoriety and professionalism of cycling in the world, is an inspiration to all of us at Quick-Step.
We look forward to the coming years under the leadership of our CEO, Patrick Lefevere. The roster of talented riders that he has lined up combined with an excellent group of support staff and infrastructure, make us believe that we have never been in a better position to reap the benefits of our cycling sponsoring engagement. We are ready for passion, excitement and of course … many important victories.
We are proud to be associated in the coming year with this group of exceptional professionals and athletes that have brought us so much happiness and business success!