Design: shaping the trends
Much like its customers and cycling fans, Quick-Step embraces fashion and style. It’s enough to take a glance at Belgian city streets to understand the link between design and cycling. From the exploding popularity of single-speed bikes, or ‘fixies’, to the rising number of touring cyclists: trends in cycling gear and clothing are gaining ground. As a cycling team, Etixx-Quick-Step is following and even shaping this retro trend, for example by re-introducing the good old cycling cap. In terms of clothing, the cyclists have their say, which results in a stylish line of clothing they all love to wear. “At Quick-Step, we see the same trends: our Variano engineered wood floor, for instance, follows the retro style,” De Cock continues. “We also reinvented the classical laminate patterns in our water-resistant Impressive (Ultra) range, with two of the sixteen new designs featuring distinct retro patterns.”
Quality: leaving nothing to chance
Both the cycling team and Quick-Step’s flooring solutions are synonymous with quality. The team only works with quality suppliers for all their materials, while the cyclists’ great condition is leveraged by the Bakala Academy. And just like Quick-Step runs meticulous quality tests after every step of the manufacturing process, the cyclists and their mechanics leave nothing to chance. It’s this hard work, and continual investment in innovation and research that have yielded an indisputable reputation for quality, both in sports and in interior design.