Intimate and personal
At Quick-Step’s inspirational trend studio, a pop-up venue organised by Maison & Objet as part of the Paris Design Week, visitors will become acquainted with the brand at an entirely new level. Intimate and personal, the pop-up studio literally presents a peek behind the brand. Never before having exposed as much ‘bare skin’ as this, the brand will share all of its secrets. Inspiration, products, materials and flooring pinned together in the form of a live Pinterest board to show how a collection comes into being.
Unique brand experience
Visitors will also be treated to a unique brand experience –flooring will be on display according to trend, material and experience. The pop-up trend studio will literally enable its visitors to walk through a tunnel of inspiration and information. The venue will be open for eight days and is located in a 50-year-old gallery where the soul of Paris in a bygone era is still palpable, near the famous Merci concept store and at the heart of the City of Light’s up-and-coming hipster neighbourhood, with its countless bohemian cafés and trendy eateries.
Passion for cycling
Quick-Step’s pop-up will also feature its very own, genuine hipster bar. Inspired by the brand’s passion for cycling, the bar will provide living proof of how the latest flooring trends combine seamlessly with the hippest interior accessories currently available: bikes, saddles and handlebars. This inspiration point unconventionally puts the brand’s full range of vinyl, hardwood and laminate in the spotlights. Experience all the facets of Quick-Step flooring from below, above and the side. Can you tell the difference between laminate and genuine hardwood flooring? Can you sense the warmth exuded by the luxury vinyl of the Livyn collection? Or discover the diversity of natural hues and wood grain patterns beneath the extreme matte lacquer Quick-Step uses on hardwood?